2010 Conference USA Tournament Preview

NCAA Basketball Betting Lines

03/09/2010 - Philadelphia, PA (Sportsbook Betting Lines) - For the first time in five years, someone other than Memphis is the top seed in the Conference USA Tournament, as the Texas-El Paso Miners won the regular-season title with a 15-1 finish. Winners of 14 straight games, the Miners captured their first-ever C-USA regular- season title and a first-round bye.

Memphis meanwhile, was denied its fifth title in a row, but didn't fall far, finishing second in the league at 13-3. UAB and Marshall also earned first- round passes after identical 11-5 showings, with the Blazers taking the third seed and the Thundering Herd the fourth.

Tulsa, the host of this event, is the fifth seed and final team with a winning league record at 10-6. The sixth seed went to Southern Miss, which posted a level 8-8 mark within the conference. The final six teams also had losing marks in league play and were seeded based on their finishes.

The team that emerges with the title gets to represent the conference in the NCAA Tournament.

Getting the 15th annual C-USA Tournament started on Wednesday is the seventh- seeded Houston Cougars and 10th-seeded East Carolina Pirates. The Cougars are paced by the nation's leading scorer in Aubrey Coleman, who averages 26.0 ppg. Houston, which won the lone regular season meeting with East Carolina, went 7-9 in conference play this season. The Cougars are 8-12 all-time in this tourney, reaching the finals in 2007. On the flip side, East Carolina posted just a 4-12 league mark, and the Pirates are 0-6 all-time in the SBC Tournament.

First-round play will continue with the sixth-seeded Southern Miss Golden Eagles clashing with the 11th-seeded Tulane Green Wave. The Eagles won both regular-season meetings with Tulane and have won two straight games heading into the postseason. USM is 9-12 all-time in this tourney and still in search of its first finals appearance. For Tulane, it has won four straight first- round games in the C-USA Championship, helping the program to a 7-14 all-time mark. The Green Wave however, possess the conference's second worst regular- season record at 3-13.

The fifth-seeded Tulsa Golden Hurricane host the 12th-seeded Rice Owls in the third game on Wednesday. The host school has appeared in the last eight championship games, so that is certainly good news for Tulsa. The Hurricane have appeared in each of the past two championship games, coming up short both times against Memphis. Tulsa took the only meeting with Rice during the regular season after defeating the Owls in the quarterfinals of last year's event. Speaking of Rice, it won just one of 16 league games and brings a seven-game slide into the postseason.

The first round comes to a close with the ninth-seeded UCF Knights taking on the eighth-seeded SMU Mustangs. The Ponies went 7-9 during the regular season in conference action, while the Knights finished 6-10. SMU, which has improved its win total by five games this season, captured the lone meeting during the season with the Knights. Both clubs are just 1-4 all-time in this event, so this is a good chance for one program to make a little noise.

The quarterfinal round begins on Thursday, as second-seeded Memphis awaits the winner of the East Carolina/Houston matchup. After four straight regular- season titles, including three consecutive perfect campaigns, the Tigers settled for a second place finish under first-year head coach Josh Pastner. Memphis came on strong down the stretch and the team is now in search of its fifth straight title in this event. Memphis, which is the only active member to have captured the C-USA Tournament, has won 15 of its last 16 games in this tourney.

The third-seeded UAB Blazers will take the floor in the second quarterfinal round game against either Tulane or Southern Miss. For the sixth time in seven years, the Blazers finished in the top four of the C-USA standings, although they dropped their last two games. Still, UAB is 23-7 overall and even spent time in the Top 25 this season. The Blazers are 13-14 all-time in the C-USA Championship, reaching the finals on two occasions.

The quarterfinals continue when the fourth-seeded Marshall Thundering Herd square off against the victor of the Rice/Tulsa pairing. With a 23-8 mark, Marshall recorded its highest win total since the 1987-88 season. The Herd also earned its first tourney bye since joining the league in 2005. Marshall however, has won just once in four prior appearances in this event.

The top-seeded Texas-El Paso Miners will make their first appearance in the final game of the quarterfinals against the survivor of the UCF/SMU contest. The 21st-ranked Miners are just one of three teams in C-USA history to win 15 league games, as they earned their first outright conference title since 1986-87. This is the fifth C-USA Tournament appearance for UTEP, which reached the semifinals in 2006 and 2008.

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Sportsbook Betting Lines

Who Makes the Sportsbook Betting Lines?

Las Vegas Sports Consultants (LVSC) is the world’s premier oddsmaking company and the most respected authority on making the lines. Mike Seba is a Senior Oddsmaker at LVSC and has been making lines for the last six years. In our extended interview, Seba explained that there are 4-5 oddsmakers assigned to make lines for each of the major sports (pro & college football and basketball; MLB, NHL, boxing, golf). Each of these oddsmakers bring unique opinions, strengths and weaknesses to the process. Oddsmakers at LVSC are professional sports junkies who love what they do and would probably do it for nothing if you asked them, but they do get paid for it. By necessity their approach is very research-oriented and concise, since with millions of dollars at risk there is little margin for error.

“You either have a passion for it or you don’t,” Seba said.

“The #1 thing for us is to make a line for each game that creates good two-way action. We do this by drawing from past experiences and applying them to current situations. People think it’s much more complicated, but it’s not. “

What are the Football Betting Lines Trying to Accomplish?

There is a common misconception that point spreads represent the oddsmakers’ prediction of how many points the favorite will win by. That is not the case at all – their intent is NOT to evenly split the ATS result between the teams; rather, their goal is to attract equal betting action on both sides. Stated another way, they want to create a line that half the people find appealing to bet one way while the other half find it appealing to bet the other way (known as ‘dividing the action’).

Divided action means the sportsbook is guaranteed a profit on the game because of the fee charged to the bettor (called juice or vig – typically $11 bet to win $10).

How the Opening Line Is Made

The opening line is the first line created by the oddsmakers, which is then sent out to sportsbooks. Of course there is an entire method to the madness on how the opening line is created. Seba explained that it all starts with each oddsmaker creating a line on each game based upon their own personal approach. This usually includes having up-to-date power ratings on each team.

Power ratings are the oddsmaker’s value of each team and are used as a guide to calculate a "preliminary" pointspread on an upcoming game. The power ratings are adjusted after each game a team plays. Examples of non-game factors that would require an adjustment to a team's power rating are key player injuries and player trades.

Once a game’s power rating based pointspread is determined, the oddsmaker will make adjustments to that line after considering each team's most recent games played and previous games played against that opponent. Also, adjustments are made after reading each team’s local newspapers to get a sense of what the coaches & players are thinking going into the game.

Since the oddsmaker’s ultimate goal is equally dividing the sports betting action, public perception and sportsbook betting patterns must be taken into account. For example, the public might have heavy betting interest week after week on a popular college football betting team such as USC. If an oddsmaker comes up with a preliminary line of USC -7, then an adjustment up to -7.5 or -8 would be made in response to the public’s expected USC bias.

The last step in the line-making process for each oddsmaker is taking one final look to determine whether or not the line "feels right." This is where common sense and past experience with how games are bet enters into the picture.

A round-table discussion among the 4-5 oddsmakers involved in making the line for each sport is then conducted and a consensus line is decided upon by the Odds Director before it is released to the sportsbooks. Of the 4-5 oddsmakers, generally the 2 most respected opinions are weighed more heavily by the Odds Director before he decides on the final line.

Why Sports Betting Lines Change

Once the opening line is released by LVSC, the individual sportsbooks decide if they want to make any adjustments before offering it to the public. Reasons for such adjustments include:

Experts working for the individual books having a strong opinion on the game

Individual books having players who consistently bet with certain tendencies (such as an extreme bias toward favorites or toward a certain popular team like USC)

The purpose of these adjustments, like all line adjustments, is to more equally divide the betting action.

Once betting begins, sportsbooks can adjust the line at any time. In doing so they attempt to make more attractive the team that is getting less action. By moving the line, sportsbooks can influence how the public bets on a particular game.

For example, if the pointspread on a game is 7 and most of the money is coming in on the underdog (taking the +7), sportsbooks will then move the number down to 6 ½ to try and attract money on the favorite.

Moving the line is the oddsmaker's effort to balance betting action, and often times such moves can have a major impact on a bettor’s decision. Oddsmakers can also change the line depending on various event-related factors such as player injuries or weather. Obviously, if the line comes out a week ahead of the event (which is the case in football), there is much that could happen during the week leading up to the event that could affect the line. Oddsmakers have to determine if any changes are necessary and send out an "adjusted line."

“The main objective is that our clients get equal action on both sides,” Seba said. “We’re not trying to pick the team that covers the spread, we’re trying to make it a coin flip, a tough decision (for the bettor). If we’ve done that, we’ve done our job.”

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